Football consultancy
Technical policy and club strategy for football organisations that want to perform sustainably, on the pitch and beyond.
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What we stand for
Sustainable performance takes more than one good season. We help football organisations sharpen their technical policy and club strategy, so decisions are clear, actionable and transferable, even when people change.
What sets us apart
Many advisers know the theory. We build policy that holds up in practice, even when people change.
Scene 1/6 · The challenge
A coach leaves. The way of working leaves with them.
Built on experience at FC Groningen, Heracles Almelo, the Eredivisie and Como 1907. We know the work floor, not just the model.
Decisions are captured in profiles, processes and roles, so the course holds when a coach or director leaves.
The right people in the key roles, with room to grow, and KPIs that show what works.
Strategy, squad and progress visible in our own partnerships platform: not loose documents, but one workable place.
Our vision
Why
Why we exist
Football is emotional, and that is exactly why it needs structure. We help clubs make their decisions clear, actionable and transferable, so success does not depend on one person. That lets football do what it does best: connect people, help them grow, and show that continuing pays off, even when things go against you.
Mission
What we do & how we do it
We support clubs, coaches and players with technical policy, club strategy and partnerships. We work in eight steps: from the question of why a club exists to continuously planning, executing and evaluating. People come first: the right people in the key roles, room for development and autonomy, and an environment where everyone learns. Data and KPIs show what works, so decisions do not rest on gut feeling alone.
Vision
What we aspire to achieve
We want a football world in which clubs perform sustainably: with a clear identity, an organisation that carries its decisions and people who can develop. Clubs where policy, people and data work together, and where the course holds when a coach or director leaves. That is how football becomes an example of resilience, on the pitch and beyond.
Our approach
Every club is different, but the order of the questions stays the same. That is how we build policy the club carries and that keeps working when people change.
Identity, mission, core values and a fitting playing style.
Vision and goals: where should the club stand in a few years?
Strategy and organisation: who does what, and how do we work together?
Key roles first, with profiles that fit the club.
Development, growth, autonomy, appreciation and responsibility.
A culture in which performing and learning reinforce each other.
Data, dashboards, KPIs and processes, and learn from them.
And aim higher: continuously, every season again.
Services
Our work sits where football content meets organisation. Always practical, always built to stay in the club.
A football model, position profiles, a scouting workflow and a development pathway that the whole club carries. So technical decisions never depend on a single person.
From vision and identity to structure, roles and priorities: a route that the board, technical staff and organisation share and can execute.
Setting up and guiding collaborations between clubs and with partners, with a platform of our own to follow agreements, players and progress.
For clubs and partners
A private platform where squad architecture, performance, development and governance come together. Strategy becomes visible, executable and stays in the club when people change.
About
Founder
Mark-Jan Fledderus founded Courage to Continue Football Consultancy on the conviction that good football starts with clear decisions and an organisation that carries them.
He has worked at FC Groningen, Heracles Almelo, the Eredivisie and Como 1907, and knows football from the inside: from technical policy and scouting to the place where board and technical staff meet.
Worked at
Get inspired
Coaches, technical directors and players come and go. What stays when someone leaves?
Read articleBefore choosing a playing style or a transfer plan, it must be clear who you are as a club.
Read articleWhy we believe football can be more than a game, and what that means for clubs.
Read articleContact
Working on technical policy, a club strategy or a partnership? Tell us where you stand and we will think along with you.